In fact, Litmus even put it in more than one location on the screen. There is minimal text on the screen, so the message is clear.Īs a result, the CTA “sign up free” stands out. You can’t expect visitors to navigate back to your homepage to convert. Here’s something else to consider: 72% of businesses don’t have a CTA on their interior pages. You can’t drive conversions without an effective CTA button. That’s not the category you want to be in. So there’s a coin flip chance that you fall into the group that takes longer. Only 47% of websites have a CTA button that can be spotted in less than three seconds. They need to be big, bold, powerful, and clearly stand out as the action your visitors should take next. Make your CTA clear and obviousĬTAs should not be buried. Start each paragraph with the new information, so if someone is scrolling they can quickly tell if they need to read that paragraph.Įliminating unnecessary text on your pages reduces clutter and gives you more room to put emphasis on your call-to-action. It’s okay to write longer paragraphs, but I like to keep my homepage paragraphs to a few sentences. If you need a long sentence, follow it with a short one. If you bombard visitors with text all over the screen - and make those sentences hard to read, they won’t know where to start reading and won’t be able to digest your content. Sure, you can go into greater detail the deeper the visitor gets into your pages, but a lengthy text description isn’t required. Rather than going into all of this detail on your homepage, you can simply have a photo of these products with text saying something like, “delivered to your door.” You get your message across in just four words. The design of your razors is very handsome - they’re made of carved hardwood and are nice enough to give as a gift. You operate on a subscription business model and deliver these products to your customers on a monthly basis. Harry’s product page embodies both of these first two design principles:įor example, let’s say your website sells razors, blades, shaving cream, and other shaving products for men. They’ll understand more completely in a shorter amount of time. Instead of explaining things to your website visitors, you can simply show them. Visuals not only help you break up the written content, but they can also provide a deeper explanation without the use of text.
#Responsive layout quicksprout how to#
You simply need to learn how to tell that story in just a few sentences - or even better, just a few words. You want to tell your website visitors all about you, your company, your brand, and your products. This is a major problem I see when I’m analyzing websites. There should be very minimal text on those pages. I’m talking about the number of words on your homepage and your landing pages. Obviously, if you’re writing a blog post, there will be tons of text on the page - that’s not what I’m talking about here.
Stop filling your pages with so much text. If you follow these best practices, the performance of your site will drastically improve. These are the thirteen most important elements to prioritize in 2019.
Lots of factors go into designing a website. That’s what inspired me to write this guide. I saw a recent study that 77% of agencies say that a poor website design is the most significant weakness of their clients. Visitors are more likely to convert, enjoy their experiences, and keep coming back in the future. On the flip side, well-designed websites thrive. So, if your web design isn’t optimized for UX, it’s going to be detrimental to your success. After a bad experience, 88% of consumers are unlikely to return to a website. Here’s something to take into consideration as well: 94% of negative feedback about websites is design related and 38% of users will stop engaging with a website that has an unattractive layout. No website is perfect, but your goal should be to make your website as optimized as possible. The design also impacts your conversions, credibility, and ultimately makes or breaks the success of your site. Most of that opinion is coming from the design. Yes, you read that correctly - 50 milliseconds. Why does design matter? It only takes 0.05 seconds for people to form an opinion about your website. But just because your website is live, doesn’t mean that your design is optimized. Nearly anyone can get a website up and running with ease these days.
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